Exit Route Set To Drop Exclusive 4/20 Release

Queensland-based clothing brand Exit Route is preparing to drop 10 individual, hand-crafted garments on the 20th of April, as a part of their exclusive 4/20 collection. 

The 4/20 collection is set to be Exit Routes biggest release to date, and the items will only be available for $42 on the day, so keep an eye out for the drop on Thursday HERE.

Exit Route not only hand-crafts unique, dynamic garments, however, the brand also teams up with Hip-Hop artists from all over Australia to collaborate on individual, expressive clothing.

We spoke to Exit Route founder and owner Daniel Kuskey (AKA Dan Ku$h) on what to expect from 4/20 collection, the state of the fashion industry and more.

OTC: What inspired Exit Route and how did it come to life? 

Dan Ku$h: Exit Route was a funny start actually, I had a shit day at work and was dropping the BeatLord (aka HARVEY) at his job and I said I needed an exit route, so that was the name. However, I met Midas.Gold over a year ago in the studio one day, when they were making $$$, we just clicked, like he’s the big bro man. We clicked once we met and talked for a bit over some durries and yeah, one thing led to another and he was down to rock some stuff and we went from there. ‘Listen Out’ was when i realised “shit, i think I’m onto something here! who else is gonna do this?”

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What’s the concept behind this new release (on the 20th of April)? 

Every release I do is just an expression of how I’ve felt in the time of making the pieces, basically the last six-months I’ve been making stuff for this release.

What garments will you be dropping? 

There will be 10 pieces for sale, all individual and all for $42.0 each, for the one day only. Then they’ll go back to the regular $50-plus.

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What’s your opinion on the fashion industry in 2017, and how is Exit Route different? 

The industry as a whole is like any industry I guess, good and bad people. I try to stay away from a lot of the fashion scene though, I like to keep my brain clean of ideas. A lot of what’s coming out lately is tired and boring, too much of the same basic shit getting around on all these fuck-boy hype-beasts. I hate hype-beasts, fuck you and your parent’s money.

I guess thats how Exit Route is different, I wanted to make cool shit without conforming to anything or anyone. Jeremy Scott is a huge inspiration, just the way he says a big fuck you to fashion, I can relate.

You’ve collaborated with numerous Hip-Hop artists in Australia on unique pieces, how did this come about? 

The same way as Exit Route started really, ‘T’ (Midas.Gold) is the homie and he’s rocked everything from 1/1 tees to 1/1 overalls and it kind of caught on and everyone all around Australia has been so supportive of my art. It’s still crazy seeing people wanting my shit.

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Any artists you’re currently working with on something?

Dylan Joel, I cant say much on the piece but it’s been an ongoing project since i started Exit Route and he’s actually like my older brother, in every way, shape and form. He’s the best. What I will say about the piece is that it’s timeless and blossoming into a beautiful flower.

I recently styled Jon Does latest film clip and that was so much fun, he was such an easy client and his vibe is real similar to mine, a few hot and cold ones and we were set. Juñor will be seen in some gear from the 4/20 release including a 1/1 Asap Yams inspired camo piece.

Then theres others in the mix like Travy P, Z. Lewis, Yung Dready, Tides, Netti, Orra and Carmoflauge Rose’s Rose Level Jacket that I did is still one of my favourite pieces I’ve ever done.

How can people purchase your work on April 20? 

They can hit my DM on Facebook, Instagram or via E-Mail (see below).

Facebook: facebook.com/EXITROUTEBYDANKUSH
Instagram: instagram.com/exitrouteclothing
E-Mail: dankushau.clothing@outlook.com

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Written by Jarrod van der Staay

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