Melbourne creative J. Love has come through with some sleek, fluid new visuals to accompany his latest single, It Is What It Is. 

The track itself is a free-flowing affair that has J. Love spitting slickly over the floaty, sunny production, and the brand new visuals encapsulate that vibe to a T.

With continuous, clean transitions between shots, the video feels like a slow-moving trip through the burn city emcee’s mind. The dog is cool too.

WATCH IT IS WHAT IT IS BELOW

YOU CAN FIND IT IS WHAT IT IS FEATURED ON OUR FRESH NEW HIP-HOP SPOTIFY PLAYLIST HERE

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Written by Jarrod van der Staay