Some official Spotify playlists will now be personalised based on a listener’s taste which means all music has a better chance of getting into the ears of the right listeners.
Some playlists will now be personalised for each listener based on their particular taste. This means that for those specific playlists, no two will be the same.
So what does this mean for artists and their teams? First off, all music has a better chance of getting in front of the right listeners.
When a song is added to one of these Spotify playlists, it won’t necessarily appear on every listener’s personalised version of that playlist. Now, Spotify will create unique links to these playlists for artists to share via Spotify for Artists and Spotify Analytics. Anyone who clicks a unique link shared by an artist will see a personalised version of the playlist with that artist’s track as the first song.
When songs get added to one of these playlists, an email notification gets sent to artists and their teams, so they can share the good news with fans.
What do you think of the new changes to Spotify and its playlist algorithms?